Random thoughts on art, technology, stuff, and occasionally Real Estate: February 2008

What Do Agents Want?

Jonathan's post here started a very interesting and lively discussion.

But I still don't have answer to my question.

Bob and I opened our own shop 9 years ago.  We've done well.  But, of course, I wouldn't mind adding a few top notch agents.

If I were recruiting *you* as an agent *today*, for my small, independent firm, what *specifically* would you want me to offer you?  What would seal the deal?

First off, I can't give you a private office without seriously reconfiguring our building.  So that one's off the table.

Would you expect me to cover your printing costs?  Everything?  Flyers and business cards only?

Would you expect me to pay your ISP and cell phone?

Would you expect me to pay print advertising on your listings?  If so, how much and where?

What kind of marketing materials would you expect me to provide?

Would you expect me to provide an assistant or transaction coordinator?

Would you expect me to pay your MLS dues?

How sophisticated do you expect the office voice mail system to be?

What about lead generation?  Old-school floor time?  Office meetings?  No meetings? 

What things would you specifically want?  And what commission split or desk fee would you be willing to pay for them?

Or, and someone please define what kind of "leadership" you would expect from me, using specifics again, please.  :-)


Cheryl Johnson // Bob Tayor Properties, Inc.


Bob Taylor Properties, is a progressive, independent, full service real estate brokerage located in Northeast Los Angeles. We have a small staff of experienced, veteran real estate agents who love what they do and work tirelessly for their clients.


We are experts at selling residential, multi-unit residential and commercial properties. We are highly experienced with residential and commercial leasing. We know the Los Angeles City Rent Stablization Ordinance.


We know and appreciate all types of Los Angeles architecture and design from Historic Homes to Ultra Modern Lofts.


We would love to help you buy or lease a home anywhere in the Greater Los Angeles area, or to sell or lease the home you already own.


Call us today at 323-257-1080.


* Starter Homes
* Historic Homes
* Dream Homes
* Investment Property
* Commercial Property
* Rentals
* Leases
* Short Sales
* Bank Owned

Our highly skilled and experienced staff serves all of Southern California and handles all types of property.



The Bob Taylor Properties Network of informative blogs and websites

Bob-Taylor.com Our original website

BobTaylorProperties.com Featuring a live MLS feed with lots of listings!

EclecticAngelino.com A headline newsfeed from around Northeast L.A.

WeMarketRealEstate.com Our intensive marketing strategies

RealEstateHomeBuyersGuide.com Information for home buyers

HomesForLeaseToday.com Live MLS feed of homes and apartments offered for lease

LALeasingService.com Our leasing services for property owners






Bob Taylor Properties, Inc.

5526 North Figueroa Street
Los Angeles, CA 90042
DRE License # 01304057






Comment balloon 52 commentsCheryl Johnson • February 23 2008 10:12AM
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