Every March, I say this at least once, and I think most people just politely ignore me. However, I think I shall say it again, just in case.....
The annual college basketball tournament has a couple catchy phrases: "Sweet Sixteen" and "Final Four".
The phrase usually used for this week in between Sweet Sixteen and The Final Four is usually called "Elite Eight". Say Elite Eight out loud. I think it falls pretty darn flat. Not only that, it's a bit of a tongue twister.
However, just reverse the two words, and I think it can hold its own with the other two phrases. Try it: "Eight Elite". Say it out loud. Hear the difference?
I swear, one of these years, I am going to start a letter writing and email campaign to all the TV, radio, and print journalists to please start saying "Eight Elite".
Cheryl Johnson // Bob Tayor Properties, Inc.
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