Random thoughts on art, technology, stuff, and occasionally Real Estate: Biz Op For Sign Vendor

Biz Op For Sign Vendor

Regular readers of Bloodhound Blog will know that every now and then Greg Swann talks about creating custom signs for each of his listings.

A unique sign is made for each individual listing.  The sign is printed with  full color images of the particular property, and with ad copy describing the particular property, along with the usual real estate company logo and info.

I love this idea.  Recently, in a comment thread about the signs, Greg remarked about how this could be a business opportunity for a sign vendor. 

The sign vendor could offer a selection of pre-designed semi-custom sign templates.  The customer would place an order via a web input form, inputting the descriptive text for the particular sign, and uploading the photos.  The customer would tweak it around until it looked just right, then submit the order.

Yes, I know the image files would need to be very large for for best quality on the sign panel.  OK.  A downside for the vendor would be small quantities.  I can't see needing more than two or three signs for each property address.  Most times one only would do the job.

Corrugated plastic (coroplast) would be just fine.  After all, each sign panel does not need to last a lifetime, it only needs to last until the property is sold.  And coroplast would certainly be more affordable.

In a comment, I asked for any sign vendor who could offer this to contact me.  I'm a ready, willing, and able customer.

So far, I haven't heard from any sign vendor.  :-)

Anyone here on Active Rain know of a sign vendor who can do this?  Or a print shop?

 

9 commentsCheryl Johnson • March 22 2008 06:01AM

Comments

I think that would be a good opportunity. Have you tried your local quick sign store?
Posted by Dennis Swartz (FirstService Residential Realty) over 2 years ago
Sounds like a good idea--there are sign shops around here called "fast signs"- maybe they have them in your area too
Posted by Debra Gambill Realtor, N.C. / S.C (Weichert Realtor's Southern Coast) over 2 years ago

I hadn't heard of Fast Signs. so I googled them  http://www.fastsigns.com/

Looks like the closest shop is about 10 miles away from my part of L.A.  Might be worth a phone call.  Thanks.

Posted by Cheryl Johnson, Bob Taylor Properties, Inc., Los Angeles, CA over 2 years ago

Great Post, Thanks for the information. Keep up the great blogs. Very interesting. I enjoyed reading your blog.

Posted by Jerry LaRose, Realtor, Short Sale Expert Orlando, Florida Real Estate Expert (Keller Williams Realty) over 2 years ago

Cheryl, here is a place called 1-800-THE-SIGN that makes the type of signs you are looking for. I use them all the time and they have a 24 hour turn around. Hope this helps.

Good Post!

Posted by Michael Setunsky (Michael's Commercial LLC) over 2 years ago
Well, look at that.  One of the Google ads showing up in sidebar looks pretty interesting, too.   A Google AdSense publisher (like me) is not permitted to click their own ad, so I'll have to type in the URL ... but the ad is this one:  www.photosignriders.com  ...
Posted by Cheryl Johnson, Bob Taylor Properties, Inc., Los Angeles, CA over 2 years ago
Cheryl - Great idea, I am going to look around here.  Thanks!
Posted by Virginia Hepp - Mesquite NV MLS - Sun City Mesquite - Buyer Representative (ERA - Mesquite NV Homes For Sale) over 2 years ago

Sounds like a heck of an idea and it would certainly set you apart.

I wonder, though, do people stop and get out of the car and read the sign?  I guess they would to get a brochure out of a brochure box.

The other thing is cost.  I remember getting a single sign with just the typical stuff on it and it was expensive as all get out.  If you get some prices for what you want....please share! 

Posted by Ken Montville -- the MD Suburbs of DC (RE/MAX Advantage Realty) over 2 years ago
I bet the "template" thing would be a great idea.  Then, everytime you had a new listing, you would just send them information to "fill in" the template.  Since we sell text for more information codes (no I'm not trying to sell you here, just explaining our process! ;), new codes are generated for each order.  We send them to the sign shop, and they print up the template signs with the new codes.  Of course if you are doing photos, the cost might be expensive, using multiple colors on the sign.
Posted by Goomzee Corporation - www.goomzee.com (Goomzee Corporation) over 2 years ago

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