Random thoughts on art, technology, stuff, and occasionally Real Estate: The Long Tail

The Long Tail

Thinking about a different way to explain the term "The Long Tail" ....

How's this... suppose I plan to take a weekend trip, and I want to buy a new tote bag to carry my stuff.  I'm going to buy the tote bag online.

I might search on Google for the words "Tote Bag" .... that's a vertical search  .... Google will serve up anything and everything related to tote bags.

Suppose I searched instead for "Large black mesh zippered tote bag" ... That's "long tail"  it's very specific ... so Google will serve me less results, but the results I get, since they will contain all of those words, will be very specific. 

And I will probably be more likely to buy from one of the merchants that comes in close to the top of the search for those words, since that merchant is selling just what I am specifically looking for ....

Does that help anyone in grasping the idea? 

Now, fit that in with the idea of a potential buyer searching for a home .....

large ranch home with pool near Main Street school .... maybe?

 

23 commentsCheryl Johnson • June 25 2008 08:15PM

Comments

I understand the concept but making it happen is quite another story. Thanks for trying.

Posted by Terry+Bonnie Westbrook Westbrook Realty Grand Rapids Forest Hills MI Real Estate (Westbrook Realty Broker-Owner) over 3 years ago

Is this the tail wagging the dog?  I get so confused by all of this SEO stuff but I must be doing something sort of right because my phone is ringing :-)

Posted by Cindy Jones-Northern Virginia Real Estate & Military Relocation Services (CJ Realty Group, Inc.) over 3 years ago

That's a good explanation of long tail.  I use the same thing when searching ebay.  It works well.

Posted by Barbara S. Duncan, CRS, GRI, e-PRO Searcy AR (RE/MAX Advantage) over 3 years ago

Hi CJ, Good explanation. When I started blogging I had no idea what a Long-Tail was. Thankfully Brain Brady spent some time and I got it. We need to write more on this subject. The new bloggers mostly have not heard of it and thanks for bringing this to your blog.

Posted by San Diego Real Estate Voice authored by William Johnson GRI CRS e-Pro CDPE (RE/MAX Associates) over 3 years ago

Good explanation - I've been struggling with mortage rates cary nc - or just mortgages... At one point I thought I was better off with the latter - I currently find I'm getting more hits (when I look at Google Analytics Keywords) for FHA + Divorce (for example).  THANKS!

Posted by Eleanor Thorne 919-649-5057 Cary Mortgage Loans (Steve Thorne NC Mortgage Experts) over 3 years ago

Good morning Cher, excellent explanation. Would you please consider posting this @ Club Chaos for our newbies? I think they would find it helpful and interesting. Would be very much appreciated. Regards, C.

Posted by C Tann-Starr (Tann Starr Music CarolynTannStarr.com TannStarr.com) over 3 years ago

C -- OK Done.  I wasn't sure if it was chaotic enough, ya know.... :-)

Posted by Cheryl Johnson, Bob Taylor Properties, Inc., Los Angeles, CA over 3 years ago

My dear Cheryl, you may post what ever you want. Regards, C.

Posted by C Tann-Starr (Tann Starr Music CarolynTannStarr.com TannStarr.com) over 3 years ago

I misread the title, thought it said the Long Trail and was going to be a western joke.

Thanks for the explanation Cheryl.

Posted by Mike Saunders (Lanier Partners) over 3 years ago

Hmm... now there's an opening line, if I ever heard one... :-P

Posted by C Tann-Starr (Tann Starr Music CarolynTannStarr.com TannStarr.com) over 3 years ago

Cher, I need your help. I've been contacted by Lady G, my girlfriend in FL who FINALLY joined the forum. Except I can't FIND HER. She activated her account today and I'm sitting here on my bloggers butt tapping my foot nervously waiting her for to log back in and do something! I don't think she uploaded a picture yet. Any suggestions how I can find my "Hair and Now" notary buddy who appears to be lost in the Rain? I'd call her back, but she's doin' someone's hair in the Salon right now. (Hate to be responsible for making some woman bald.)

Posted by C Tann-Starr (Tann Starr Music CarolynTannStarr.com TannStarr.com) over 3 years ago

Great explanation Cheryl.  BTW I love your picture, do you have your hair done in South Park??? 

Posted by Paddy Pizappi PineBush & Hudson Valley NY Real Estate (RJ Smith Realty Real Estate Solutions) over 3 years ago

Haaaa!

Posted by C Tann-Starr (Tann Starr Music CarolynTannStarr.com TannStarr.com) over 3 years ago

C -- Did you try the Active Rain search button .. up there in the menu bar?

Posted by Cheryl Johnson, Bob Taylor Properties, Inc., Los Angeles, CA over 3 years ago

Hi Paddy! :-D

Posted by C Tann-Starr (Tann Starr Music CarolynTannStarr.com TannStarr.com) over 3 years ago

OMG-- Thank you Cher! Elena Schramm hes been found! For all of you people that think that I am crazy... she's my Riker's Island Mentor! Oh Joy! We must send her an invitation at once... The jokes, THE JOKES-- get ready for some jail humor... (We've been spoofin' on inmates for years. She is a dear old friend.) Oh, how I love this forum!

Thank you Cher.

Posted by C Tann-Starr (Tann Starr Music CarolynTannStarr.com TannStarr.com) over 3 years ago

WOOT!

Posted by Cheryl Johnson, Bob Taylor Properties, Inc., Los Angeles, CA over 3 years ago

Cheryl ...you geek you! Perfect explanantion. I actually understood this one! Yipeeeee Thank you

Posted by Sharon Young (Ivy League Mortgage Philadelphia, Pa) over 3 years ago

I think I got it, thanks......

Posted by Kathy McGraw, Riverside County CA Real Estate (CELLing Realty) over 3 years ago

Love the analogy!  :-)

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Posted by Ronald Gillis, CNSA Southwest Florida Notaries, Port Charlotte, 941-7-NOTARY (Southwest Florida Notaries (Mortgage Notary Signing Agent)) over 3 years ago

Hi Cheryl- I get the long tail but don't get what to do with it and where to put it.  Title tags must be short, preferably with no stop words (in, at, for, with, etc).  My understanding is meta description and keywords should be weighted to the title tags.  So where should the short tail search terms be placed for optimum SEO?  This SEO stuff is almost another full-time job!  All help appreciated :-)

Posted by Gail MacMillan over 3 years ago

@Gail  ... My own theory is kinda old school:  Creating good content counts.  :-)

Posted by Cheryl Johnson, Bob Taylor Properties, Inc., Los Angeles, CA over 3 years ago

Cheryl - Agreed, but I'm still wondering what to do with....using your example above... large ranch home with pool near Main Street school .... maybe?  Where would you put that search term to optimize your SEO?  ie: Would you make a page for that listing and write about it using some long tail search terms that could apply?  I don't know what to do with it, that's the ?

Posted by Gail MacMillan over 3 years ago

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